Learn to create content that sells!

Anyone can go viral, but at Elverum Folkehøgskole you learn how to build a profile, create relevant content for many platforms and the tools you need to master in order to be seen.

Good to know

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Build your profile and become a valuable marketer

  • Find your niche
  • Marketing in SoMe
  • TikTok, Instagram and YouTube
  • Content production

Read more: You learn this at Folkehøgskole

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Collaboration with profiles

We collaborate with profiles such as KitchenJam, Mikegronning, Linn Wold and Andreas Kokkvoll.

Study trips

Insta-friendly tours tailored to you

  • Ksamil – Europe's Maldives
  • Your choice - follow another line
  • Amsterdam and Berlin

Read about the study tours

Become a profile - learn tips and tricks from people in the industry

To be successful over time, you need to know what works. A good profile gives viewers value, is straight to the point and has high quality. On the line, we work both with profile blogging and concept, but also techniques and content production.

Profile building

  • Concept development and "market analysis" 
  • Storytelling, rhetoric. How to capture and hold the viewer's attention? 
  • TikTok, Instagram and YouTube. Which content goes to which channel?
  • Content genres for your profile: lifestyle, beauty, fashion, exercise, food, travel, trends, challenges, music, gaming?

Content production

  • Film, photo, sound and light 
  • Editing in Canva, DaVinci Resolve, CapCut and Adobe Photoshop
  • UGC (User Generated Content) 
  • Entrepreneurship and marketing 
  • Pricing, budget and market analysis 
  • Journalism 
  • Podcast

Throughout the year, you will help produce content from all the school's lines for the school's social channels. That way, you get to think of concepts, work in many genres and gain a lot of experience.

Hvem vile du være?

Influences is a title many people think a lot about. Which values ​​do you want to front? How do you deal with the direct and relentless comment section? And not least, how are you going to manage to log out, when everyday life revolves around appearing online?

Together with source criticism, ethics and boundary setting, these will be themes during the year.

Collaborators

Halvor Thorsnes, known as KitchenJam on TikTok is a guest teacher on the line, and will help coach you to find your niche and improve your professionalism online.

Halvor has spent a lot of time testing, trying, failing and learning strategies for how to build a profile. At Christmas 2022, he organized a TikTok Christmas table and was responsible for this year's awards. Now he wants to share his experiences with you!

Other partners

In addition, we have several names on the block that will be announced in the future.

I am looking forward to working on the line. Together we will explore exciting and valuable material, which is becoming more and more relevant and sought after.

- Halvor "KitchenJam" Thorsnes

Creative environment with many personalities

At school we have different lines. It allows many different people with different interests and personalities comes to school and it gives you as a content creator the opportunity to do interviews, photoshoots or all conceivable collaborations, whether you want to focus on art, music, photography, action sports, aid etc

Gallery

Classrooms and equipment

The influencer line has a classroom as well workplaces and creative studio. Here we have lights, microphones and stands ready for use.

At school we also have photo studio with flashes and backgrounds and a large selection camera equipment for film and photography which you can dispose of together with the photo line.

You will receive training in DaVinci Resolve, Photoshop and Camera RAW – industry-leading software for limitless creativity.

What you need is a digital camera (SLR, system camera or mobile) and a laptop. Bring a stand, lights, microphones, external hard drive and mouse if you have one.

Feel free to buy used or ask us for advice before you buy something if you are unsure.

Study tours with the influencer line 

We have total five study tours During the year. The first and last trip, the class is together and travels to destinations tailored for our purposes. You travel the remaining three together with other classes, based on the kind of content you want to produce.

Joint study tours

  • Ksamil – Europe's Maldives
  • Amsterdam and Berlin

Study tours with other lines

  • Budapest, October
  • Lofoten, October
  • Copenhagen, December
  • London, December
  • Lofoten, March 
  • Uganda, March
  • Laax, March

Ksamil – Europe's Maldives

Ksamil may have appeared in your feed? The city is located on Albania's coast towards the Adriatic Sea and is called Europe's Maldives because of its crystal clear turquoise waters and luxurious accommodation.

We will explore the hidden gem, create travel content and use the time to hatch ideas and concepts for further productions.

Amsterdam and Berlin

Amsterdam and Berlin are some of Europe's trendiest cities - an excellent place to find good locations, create content and find inspiration.

It takes approx. 5 min to send an application...